Penneys AW16 Launch….:)

Hey guys,

On Thursday I attended the Penneys AW16 press launch in Dublin. Like just about everybody, I spend most of my shopping life in there so I was excited to get a sneak peek at what’s coming next season. It was my first time at HQ and it was a fabulous set up.


This post is quite heavy but I wanted to squeeze in as much content as possible so I’ve broken it into sections and added a lot of snaps πŸ™‚

First up:


This collection has everything from floral to frills with tailored co-ords and strong statement pieces leading the way. The majority of these are quite versatile and can be taken from day to night quite easily. It features the normal AW shade range: burgundy, emerald greens, dark reds, baby pinks and golds. Leather, animal prints, suedes and metallics feature heavily throughout.

The party wear oozes glamour – The pieces are OTT but for all the right reasons. They have left no stone unturned when it comes to the cuts and finishes and they will be a major player on the high street during the party season.


Floral, velvet, tweeds and embroidered pieces featured in a more soft vintage feel collection. Cropped trousers, denim, longline blazers and cami dresses made up the bulk of it with some trendy co-ords thrown into the mix for good measure.


On the more casual side they’ve incorporated the sports luxe trend and ran with it. Bomber jackets, mesh, and crop tops all feature and they’ve taken the concept of the tracksuit and made it stylish – think Spice Girls meets Clueless.


The shoe/accessory collections were made up of quite simple pieces but in striking styles and details that took the finishes to the next level. Here are some snaps of what you can expect for both day and night.



My personal favourites of all the women’s lines were the following although I really did love everything and am highly considering taking out a mortgage to buy it all!


The homeware section was TO.DIE.FOR. It has been steadily getting better and better but the latest stuff has knocked it out of the park. The little details and finishes on everything have taken them from functional home pieces to proper style decor pieces. There were understated pieces incorporating marble prints, metallics and creams and very exoticΒ pieces bursting with colour that’ll have you feeling like you’re in Morocco rather than Ireland πŸ˜‰ Penneys home are up there with the likes of Next and Zara home lines to name a few but your bang will get you a lot more for your buck.


Last but not least, I HAD to put the kids section in this post. I could not get over the attention to detail in this collection. The boys stuff especially caught my eye – It is extremely trendy and so similar to the mens that’ll be easy to match baby to daddy. The denim jacket with the borg collar being my favourite and possibly the cutest thing I’ve ever seen!

The girls line was packed with lots of glitz as you’d expect but also offered very similar pieces to the women’s collection. My favourite was the Supergirl top and denim high top shoes pictured below.


Overall I’m well impressed. Penneys have been going from strength to strength with their collections and this one, in my opinion, is the best one yet. The detailing, cuts, and variety of fabrics through the whole range (women, mens, kids and homeware) is next to none and the quality is on level par with more expensive high street stores. Penneys AW16 – We’re ready for you!


Until next time,

Emma xXx




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